sparkasse 1Yesterday at Fabisch in the Circus Hotel we hosted a press conference for the Finanzgruppe Deutscher Sparkassen- und Giroverband, who were presenting to assorted journalists and politicians the results of their 2010 Tourism Barometer. The press conference included the presentation of some key facts from the Tourism Barometer and analysis from Heinrich Haasis, Präsident des Deutschen Sparkassen- und Giroverbandes, and Prof. Dr. Mathias Feige, Geschäftsführer der dwif-Consulting.

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Interesting facts from the Tourism Barometer included:

– More than a third of Germans are willing to pay between 10 and 20 euros a day more for their holiday on the grounds of sustainability

– In 2009 Germany had 370 million overnight stays, which makes it for the second year the number one tourist destination in Europe, ahead of Italy and Spain.

– The growth of visitors to Berlin has continued, with an increase of 11.7% in the period of January to September 2010.

German readers can find out more, including downloads of the presentations and press releases on the DSGV website.

It was lots of fun to host the press conference, and thanks go to the hard work of the Fabisch team and of course, the understanding of our guests.

There was also a report yesterday on ARD mittagsmagazin about sustainability and tourism in Germany, that included a short interview with Andreas…you can watch it here.

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